Budweiser Red Light Brigade takes over the Saddledome

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Budweiser Red Light Helmet Calgary Flames
This week, I received an invitation from the Budweiser team to join about 2500 others in the Red Light Brigade at the Calgary Flames game. I wasn’t sure exactly what it would be like, but I did know that they’d be supplying fans in all sections behind the nets with red light flashing helmets. That was enough for me to say yes.

And I’m glad I did.

Beyond the fact that we got to turn on our flashing helmets 5 times tonight, the Flames pulled of an awesome victory over Alex Ovechkin and the Washington Capitals. The boys in red dominated the first and 3rd periods, and held on long enough throughout the 2nd period to earn a 5-2 win.

The Flames had 2 goals from Mike Cammalleri, as well as goals from Kris Russell, Jiri Hudler and Curtis Glencross, and managed to keep Alex Ovechkin off the score sheet completely.

Every time the Flames scored, the dome lit up (as it always does), but this time there was something else added to the mix. All 2500 fans in the Budweiser Red Light Brigade also turned on their red lights whenever the Flames scored, and it was quite the sight to see. Now, writing about it doesn’t really do it justice. You really have to see it. So, I decided to film a little video of the helmets in action. Hope you enjoy.

A major thanks goes out to the Budweiser team for coming up with this idea and putting it into play. It was a lot of fun to be a part of, and I’m glad that I got to be there for the first ever Red Light Brigade. What did you think of it? Leave a comment and let us know.
Budweiser Red Light Promo

About Greg Hounslow (558 Posts)

Greg is the founder of Red Mile Blog has been following the Flames through good times and bad since they arrived in Calgary in the early 80s. He has written hundreds of articles on the Flames since 2005 and considers himself an expert on hockey inconsistency and frustration. He shoots right and usually plays defence, but has been known to jump up in the rush. He is a 2-time CAHL men's league champion and knows the sweet taste of beer from a Cup.


  • ColdZ

    That is FREAKIN AWESOME! Was wondering if you got to keep the helmet and if you know whether Budweiser has any plans to market the helmet?

    Thanks! :)

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